Privacy Policy

The Medaka Emporium
Last updated: Feb 2026

1. Introduction

The Medaka Emporium (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit or make a purchase from our website: www.themedakaemporium.co.uk

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Data We Collect

We may collect and process the following personal data:

Information you provide directly

Name
Billing and delivery address
Email address
Phone number
Payment information (processed via our payment providers; we do not store full card details)

Information collected automatically

IP address
Browser type and version
Pages you visit on our site
Dates and times of visits
Referring website addresses

3. How We Use Your Data

We use your data to:

Process and deliver orders
Communicate with you about orders or enquiries
Provide customer support
Improve our website and services
Send marketing emails (only if you have opted in)
Meet legal or regulatory obligations

4. Lawful Bases for Processing

We rely on the following lawful bases:

Contract – to fulfil orders
Legal obligation – for tax and legal compliance
Legitimate interests – to improve our services and prevent fraud
Consent – for marketing communications

5. Sharing Your Data

We may share your data with:

Payment processors
Delivery and logistics companies
Website hosting and IT service providers
Professional advisers (e.g., accountants, legal advisers)

They only process your data as necessary and must keep it secure.

We do not sell your personal data.

6. Cookies

Our website uses cookies and similar technologies to:

Make the site function properly
Analyse site usage
Remember your preferences

You can control cookies through your browser settings.

7. Data Retention

We keep personal data only as long as necessary, including for:

Fulfilling orders
Legal, tax, and accounting requirements
Resolving disputes

8. Your Rights

Under UK data protection law, you have rights including:

Access to your data
Correction of inaccurate data
Erasure (“right to be forgotten”)
Restriction of processing
Data portability
Objection to processing
Withdrawal of consent

To exercise your rights, contact us using the details below.

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Data Security

We use appropriate security measures to protect your data from unauthorised access, alteration, disclosure, or loss.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices.

11. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect data from them.

12. Contact Us

The Medaka Emporium
Email: themedakaemporiumuk@gmail.com